Fritsche for Wisconsin
A new logo, brand identity, and website for Wisconsin State Assembly candidate Mark Fritsche.
A different kind of Democrat.
We wanted to create a brand that didn’t have that super blue Democrat vibe. We certainly didn’t want to lie to voters, but Mark’s slogan was “A different kind of Democrat.” and we wanted to show that in his branding.
Mark was interested in implementing stars and flags in the design. He is very patriotic and wanted the brand to reflect that. We went heavy on the patriotism, using red white and blue as the core color palette.
